Arsene has evolved.
©2025
As time goes, our collection grows, our perspectives shift, our vision and mission evolves—and along with it, we decided that our brand identity should, too. After extensive consideration, we are proud to introduce our new name: SUARU.
Derived from the Indonesian word suara—meaning voice, it’s an identity that reflects our penchant for creating stories through our designs. The word itself has neutral connotations—it is neither loud nor silent, neither positive nor negative, but in our case, its role is to acknowledge the existence of a narrative in each object that we make. Phonetically, Suaru is also similar to suwaru—an intransitive verb in Japanese that means ‘to sit’. And for a furniture brand, we couldn’t think of a name that sits better.
Our new website is currently in the making. In the meantime, discover our journey and latest creations on Instagram: @bysuaru.
JL. CIDENG BARAT NO.63 JAKARTA—ID
INFO@BYSUARU.COM @BYSUARU