Jia Curated 04
Event Overview
01
Arc Chair frames ready for finishing – also testing the stacking functionality.
Designer this, designer that…
It’s a word often associated with bespoke objects for the elite. It’s a word some believe is synonymous with artists – whose goal is to make one-off, revolutionary, centrepiece objects admired by many. It’s a word we’ve seen thrown around carelessly one too many times, often in the aims of inflating an object’s value.
This has lead to a confusion – which the media perpetuate – and suddenly we hear, “Design just means expensive.”
It’s a noble word, yet so prone to misuse and misinterpretation. Its meaning to many has veered significantly off track, and part of our vision as a company is to set a fresh take on the word.
At its most elementary form, to design is to solve a problem; to give form; and to give function.
02
There is a reason why a door handle is curved a certain way, and why the buttons on a TV remote are laid out in a particular order. All were deliberate choices, made to arrive to the final product. What this means is that in theory, all manufactured objects around us are designed, and therefore are designer products.
The world focuses too much on whether or not a product is designer, yet it forgets to ask the most important question – is this good design?
We like to challenge the notion that the definition of good design differs based on personal taste. Subconsciously, we believe everybody has a sense of what looks and feels good – be it through an object’s form, material, and proportions. We focus on details that cater to this subconscious mind, resulting in objects that have a democratic appeal and easily understandable by many.
To us, good design neither shouts nor makes a statement; instead they are neutral and restrained. But most importantly, how well does this object harmonise with its environment?
Observing the form of the Flow Chair.
Some might say such products are boring, but we think it’s quite the contrary. There is an inherent beauty when an object does its job well, and does so quietly. When an object simply disappears and simply becomes part of the user’s subconscious mind. That’s when we know the object has filled its purpose.
This invisibility, this unobtrusiveness is the forefront of our designs – all this in pursuit of providing well-thoughtfulness to everyone.
To us, this is good design.
The Showroom
Event Overview
01
Introducing a not-so-big, big deal.
We are excited to open the doors to our (compact) showroom for the first time.
Set inside the front room of a former residential building, the showroom features partition walls and platforms made from plywood to help divide the area, and provide a clear flow to the space.
The showroom is intentionally left relatively unadorned to let the products itself take centre stage. A neutral showroom provides a blank, restrained canvas to leave room for the user’s self expression—and we can’t wait to see what you will do with our products.
02
03
04
As compelling as it is to be seen, our products are also meant to be touched. Our showroom is a chance to experience our products in person—featuring a curated mix of our current and past collection, shown in context of a living space.
Please note that due to the limited space, we’re unable to display every single piece in our collection. If there is a particular piece you’re after, do inquire about its availability to avoid missing out.
We are currently open on weekdays, by appointment only. Contact us to book a time slot, and we hope to see you soon!
SUARU Showroom
Jl. Cideng Barat No 63, Jakarta Pusat 10150
Mon - Fri, 9am - 5pm
by appointment only.