Suaru is an independent furniture brand focused on well-considered everyday objects—creating pieces that align with our design principles; aesthetic, functional, and unobtrusive.
Our pieces are not about making a statement, it’s about creating products that don’t shout, but rather harmonies well with its surroundings.
Derived from the Indonesian word suara—meaning voice, our name is an identity that reflects our penchant for creating stories single cultural identity, but instead draws inspiration from a global perspective—all in pursuit of creating products with worldwide, universal appeal.
Phonetically, Suaru is also similar to suwaru—an intransitive verb in Japanese that means to sit. And for a furniture brand, we couldn’t think of a name that sits better.
THE BEGINNINGS
"Our aim is to create good design for everyone."
SUARU is an independent design brand, born from the love of good, accessible design.
Instead of creating fine, intricate objects that only the 1% can afford, we find satisfaction in creating carefully considered pieces that cater to the most.
We create objects that align with our design principles – products that don’t shout, but rather harmonise well with its surroundings.
Authentic, functional, unobtrusive designs.
Well thoughtfulness, for the masses.
THE ETHOS
